Why Mummy Bloggers Are Like He-Man

Tue, Oct 20, 2009

Blog

Miss M:  ”Mummy, you can choose the second story.

Me:  ”Ok.  Thanks babe.”

Miss M:  ”But you have to choose from the Peppa Pig books Mummy.

Peppa
Me:  ”Ok”

Miss M:  ”And you have to choose from the Peppa Pig books on this side Mummy.”

peppa 2

Me:  ”Oooo kaaaaaay…..”

Miss M:  ”And it has to be a purple book.”

Peppa 1

Hmmmmm.  I see a career in politics.

And

talking of politics…

(cough, seamless right?)

..today I spent the first part of the morning with the wise and wonderful Potty Mummy being interviewed by the folks at Shiny Red (and yes they paid us.)   Their mission?  To find out and share with their clients just if and how Mummy/Parent Bloggers would like to be approached by PR companies.

As many of you know from experience, UK Parent bloggers are being contacted on a daily basis by companies who want us to write about their products.  In the main I don’t think most of us have a problem with this, I mean, who wouldn’t want a relationship that can be rewarding for both parties?  But it’s fairly obvious that those of us termed as ‘Mummy bloggers’ are being seen by some more as a marketing tool, than as people who have varied opinions, interests and experiences.

The result?  At times clumsy, patronising, aggressive and downright bizarre approaches asking us to do something for nothing, and leaving us feeling, either angry or, well, a bit crappy really.

Hopefully today Potty Mummy and I were able to be a voice for Parent Bloggers in some small way, and the companies present seemed truly interested in getting it right.

As a blogger who has no media or business experience, this has been very much an eye opener for me and I have learned a huge amount about how valuable we as a group of people are, not only as consumers but also as opinion leaders.

I have to admit part of me has found it all kind of bemusing.  I mean, so many of my posts have involved public humiliation, mind numbing scatterbrainedness (’tis so a word), bad parenting and to put it bluntly, poo with the occasional warm and fuzzy moments dotted about amidst the mayhem. It’s warts and all car crash commentary.  It’s painful, often sticky and very very real.  But now I understand that that is our attraction.

We’re real.

We’re passionate.

We’re funny.

We’re ‘normal’  (mostly)

and most importantly, we’re honest.

And as long as we stick with this approach, I think we’re going to have a lot of fun.

Anyway, I’ve waffled on for long enough.  London has been brilliant today, and there is so much more to tell, including mad people on the underground and being lucky enough to join a group of very lovely and extremely talented parent bloggers, and an equally lovely and talented celebrity, to learn about the launch of a new website.

Oh and then there’s the incident with the enormous pigeon and the man dressed as a haddock.

But I’ll save all that for tomorrow.

Night night.

P.s.  Thanks Ashley and your team for making us feel very welcome, and for the cake.  Cake is always good.

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11 Responses to “Why Mummy Bloggers Are Like He-Man”

  1. Sybil Law Says:

    I love that Miss M! (And Miss E, too. :)
    You are such a tease, leaving me wondering about the pigeon and man..

    Reply

  2. Insomniac Mummy Says:

    All sounds very exciting indeed!

    I’m intrigued about the man dressed as a haddock…..

    :)

    Reply

  3. Potty Mummy Says:

    Gosh Jo, I leave and you get to see a man dressed as a haddock! How come you get all the fun???

    Reply

  4. Rosie Scribble Says:

    Mad people on the underground? You’re not referring to Tara and Ian are you?

    Reply

  5. Surpirise Mum Says:

    Isobel is already a Peppa Pig addict – who knew pigs with both eyes on opne side of their head could be so loved!

    As for London, I feel like I step on a movie set everytime I go to work…

    Reply

  6. TheMadHouse Says:

    Arggggggggggggggggggggggg. I have banned peppa books, but the boys are Backyardigans mad.

    Reply

  7. angelsandurchinsblog Says:

    Thank you for talking so much sense. It’s all about integrity, and keeping a personal and ‘real’ voice. Which is why so many mum blogs are so popular, and what any good lifestyle journalist does when recommending (or dismissing) a product. Even the nicest freebies don’t feel particularly fabulous when you’re wading through 20 of them.
    Now off to discover the Backyardigans (thank you TheMadHouse, I think). Don’t forget to tell all about the haddock (again, I think!).

    Reply

    • Jo Beaufoix Says:

      @angelsandurchinsblog: Thanks. I think we’re all learning, even those of us who haven’t really been involved with PR and the media before. I’m really glad I got to be a part of today’s event.

      Reply

  8. Iota Says:

    My daughter gets me to do ‘one potato two potato’ if it’s a choice between two things. She says she can’t do it herself, as she knows the trick. She’s just so way ahead of me.

    Your story reminds me of a question she used to ask me. “Who do you love the best, Mummy? And you CAN’T say Daddy, or 12-yo or 8-yo. Who do you love the best?”

    Reply

  9. Jo Beaufoix Says:

    Sybil, I like to tease, heh heh.

    Insomniac Mummy it was. And I will tell more tomorrow. :D

    Lovely Potty, I would rather see you any day than men dressed as fish.

    Rosie, well actually….

    Surprise Mum, Peppa Pig has always been popular with my two. I especially love the computer one, hee hee.

    TheMadHouse, I prefer Peppa to the Backyardigans. They used to drive me mad. I think it’s their voices.

    Iota they catch on quick don’t they? It makes me howl. (Not in a wolf like way. Just in general. )

    Reply

  10. Corey~livingandloving Says:

    we can all learn a little something about giving people choices from a four year old. :)

    Reply


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