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	<title>Jo Beaufoix &#187; Shiny Red</title>
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		<title>Why Mummy Bloggers Are Like He-Man</title>
		<link>http://www.jobeaufoix.com/2009/10/20/why-mummy-bloggers-are-like-he-man/</link>
		<comments>http://www.jobeaufoix.com/2009/10/20/why-mummy-bloggers-are-like-he-man/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 22:20:30 +0000</pubDate>
		<dc:creator>Jo Beaufoix</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[because we have the power]]></category>
		<category><![CDATA[Jo doesn't get lost shocker]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Potty Mummy]]></category>
		<category><![CDATA[Shiny Red]]></category>

		<guid isPermaLink="false">http://www.jobeaufoix.com/?p=4634</guid>
		<description><![CDATA[Miss M:  &#8221;Mummy, you can choose the second story.
Me:  &#8221;Ok.  Thanks babe.&#8221;
Miss M:  &#8221;But you have to choose from the Peppa Pig books Mummy.

Me:  &#8221;Ok&#8221;
Miss M:  &#8221;And you have to choose from the Peppa Pig books on this side Mummy.&#8221;

Me:  &#8221;Oooo kaaaaaay&#8230;..&#8221;
Miss M:  &#8221;And it has to be a purple book.&#8221;

Hmmmmm.  I see a career [...]]]></description>
			<content:encoded><![CDATA[<p>Miss M:  &#8221;Mummy, you can choose the second story.</p>
<p>Me:  &#8221;Ok.  Thanks babe.&#8221;</p>
<p>Miss M:  &#8221;But you have to choose from the Peppa Pig books Mummy.</p>
<p><img class="aligncenter size-full wp-image-4635" title="Peppa" src="http://www.jobeaufoix.com/wp-content/uploads/2009/10/Peppa.jpg" alt="Peppa" width="500" height="430" /><br />
Me:  &#8221;Ok&#8221;</p>
<p>Miss M:  &#8221;And you have to choose from the Peppa Pig books on this side Mummy.&#8221;</p>
<p><img class="aligncenter size-full wp-image-4636" title="peppa 2" src="http://www.jobeaufoix.com/wp-content/uploads/2009/10/peppa-2.jpg" alt="peppa 2" width="500" height="430" /></p>
<p>Me:  &#8221;Oooo kaaaaaay&#8230;..&#8221;</p>
<p>Miss M:  &#8221;And it has to be a purple book.&#8221;</p>
<p><img class="aligncenter size-full wp-image-4637" title="Peppa 1" src="http://www.jobeaufoix.com/wp-content/uploads/2009/10/Peppa-1.jpg" alt="Peppa 1" width="500" height="377" /></p>
<p>Hmmmmm.  I see a career in politics.</p>
<p>And</p>
<p>talking of politics&#8230;</p>
<p>(cough, seamless right?)</p>
<p>..today I spent the first part of the morning with the wise and wonderful <a href="http://potty-diaries.blogspot.com/" target="_blank">Potty Mummy</a> being interviewed by the folks at <a href="http://www.shinyred.co.uk/1759/shiny-reds-mummy-blogging-event/">Shiny Red</a> (and yes they paid us.)   Their mission?  To find out and share with their clients just if and how Mummy/Parent Bloggers would like to be approached by PR companies.</p>
<p>As many of you know from experience, UK Parent bloggers are being contacted on a daily basis by companies who want us to write about their products.  In the main I don&#8217;t think most of us have a problem with this, I mean, who wouldn&#8217;t want a relationship that can be rewarding for both parties?  But it&#8217;s fairly obvious that those of us termed as &#8216;Mummy bloggers&#8217; are being seen by some more as a marketing tool, than as people who have varied opinions, interests and experiences.</p>
<p>The result?  At times clumsy, patronising, aggressive and downright bizarre approaches asking us to do something for nothing, and leaving us feeling, either angry or, well, a bit crappy really.</p>
<p>Hopefully today Potty Mummy and I were able to be a voice for Parent Bloggers in some small way, and the companies present seemed truly interested in getting it right.</p>
<p>As a blogger who has no media or business experience, this has been very much an eye opener for me and I have learned a huge amount about how valuable we as a group of people are, not only as consumers but also as opinion leaders.</p>
<p>I have to admit part of me has found it all kind of bemusing.  I mean, so many of my posts have involved <a href="http://www.jobeaufoix.com/2009/06/09/embarrassing-things-not-to-say-to-your-neighbours/" target="_blank">public humiliation</a>, <a href="http://www.jobeaufoix.com/2008/07/02/yes-i-really-did-go-out-like-this/" target="_blank">mind numbing scatterbrainedness</a> (&#8217;tis so a word), <a href="http://www.jobeaufoix.com/2009/03/28/baaaaad-mummy/" target="_blank">bad parenting</a> and to put it bluntly, <a href="http://www.jobeaufoix.com/2009/03/17/primate-poop/" target="_blank">poo</a> with the occasional <a href="http://www.jobeaufoix.com/2009/09/03/first-day-at-school/" target="_blank">warm and fuzzy</a> moments dotted about amidst the mayhem. It&#8217;s warts and all car crash commentary.  It&#8217;s painful, often sticky and very very real.  But now I understand that that is our attraction.</p>
<p>We&#8217;re real.</p>
<p>We&#8217;re passionate.</p>
<p>We&#8217;re funny.</p>
<p>We&#8217;re &#8216;normal&#8217;  (mostly)</p>
<p>and most importantly, we&#8217;re honest.</p>
<p>And as long as we stick with this approach, I think we&#8217;re going to have a lot of fun.</p>
<p>Anyway, I&#8217;ve waffled on for long enough.  London has been brilliant today, and there is so much more to tell, including mad people on the underground and being lucky enough to join a group of very lovely and extremely talented parent bloggers, and an equally lovely and talented celebrity, to learn about the launch of a new website.</p>
<p>Oh and then there&#8217;s the incident with the enormous pigeon and the man dressed as a haddock.</p>
<p>But I&#8217;ll save all that for tomorrow.</p>
<p>Night night.</p>
<p>P.s.  Thanks <a href="http://www.shinyred.co.uk/about/our-people/" target="_blank">Ashley and your team</a> for making us feel very welcome, and for the cake.  Cake is always good.</p>


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